Choosing the best betting site is important for any punter. There are so many factors to consider, and so many great opportunities missed. When you sign up to a bookmaker, you tend to dedicate yourself to that one, or just a few. However, in a market saturated with betting sites, it is hard to find the perfect fit for you. That is why we have rounded up some of the best betting sites and will allow you to decide which ones are most appropriate for you based on promotions and bonuses, customer support, markets and games, betting odds, payment methods, website layout and more!
It isn’t easy to keep up to date with all the new betting sites that are constantly being realised. Using our platform guide, you can see we have taken an insight into some of the best betting sites and credited them for the great unique and innovative features they have.
Do not be deceived into thinking that newer betting sites can offer you a better gaming experience than older and more senior betting sites. That is not how it works. As long as the major, more established betting companies can keep up to date with the technological and also betting advances that are constantly happening online, then they will retain their position at the top. Take the likes of William Hill, Coral, Paddy Power and Ladbrokes into consideration. They are some of the oldest bookmakers around and yet are still managing to be the most popular, their marketing campaigns are excellent and also their user experience is marvellous, hence why players still bet with them. It also means that it is harder for newer, starting out betting sites to gain that sort of market share. This then leads us to find more rewarding and unmissable promotions offered to you in order to get you to sign up. So, it is a win-win for you as a customer.
The big question you may often find yourself asking is “Where?”. Where will you find the best betting sites. Which betting site is going to offer you the desired promotions and user experience you crave? By searching the internet, whether it be Google or any other search engine, you will constantly be resulted to the most popular, possibly oldest bookmakers in the industry. That is due to the popularity they have gained from many years of experience and also their marketing techniques used. This is not to say that the most common bookmakers are not the right ones for you, because it could quite possibly be that the powerhouses in the business are the ones you should stick to because they fit your criteria perfectly. But don’t let this make you miss out on some exclusive betting sites, that you may never have heard of before.
That is why at Choice Casinos, we offer you a variety of choices in all different categories. We want you to value each bookmaker and then determine yourself whether or not it beats the rest, fitting the perfect description.
The other issue is that the wealthiest bookmakers will tend to pump more money into the PPC side of their business so that they rank higher on search engines, meaning that when you search for betting sites, the first ones you will find will be them ones. So you want a fair result when you search, that is what Choice Casinos can give you. From our list of bookmakers, you can choose out of any of them which one you want to go with, and none of your picks will be wrong as they are all excellent bookmakers. If you are bored of being given the same, reputable bookmakers and want to try some of the new, latest ones, then head over to our New Betting Sites page and take a look at some of the most popular, upcoming bookmakers on the web.
Choosing a Betting Site
You may have a simple criterion or a complex one. New punters will tend to have a more simplistic approach as they haven’t experienced many betting sites and therefore can snatch up all sorts of promotions and build a portfolio of what it is, they are after. However, for experienced ones, you may be after specific expectations and also have claimed some of the bonuses already that are offered by some bookmakers if you are an existing customer. Below you can find some of the categories in which betting sites can be split into in terms of what they strive in. For example, some betting sites may offer better odds than others, where as other bookmakers have better promotions and user experience.
Betting odds are very important to consider on betting sites. It is the case that not all betting sites will offer the same odds, some bookies will have higher odds than others. You want bookies that will return you the most off your stake.
Bookies specialise in different markets, so you will get some betting sites that focus on particular markets and try to make their odds the best. For example, Horse Racing is one of the most popular betting markets in the industry, therefore it is very competitive and there are a lot of bookmakers trying to offer players the best odds in this market. Examples of betting companies include: Betfair, William Hill and Ladbrokes. As part of their promotions, they offer what is called “Best Odds Guaranteed”, which means in markets like Horse Racing and Greyhound Racing, they can give you the best odds. So, if these are markets you consider betting on, then you should take this into account.
The more established betting sites may offer you more betting markets than newer ones. Some of the sports you wouldn’t even of thought about betting on. For the hierarchy betting sites, like Sky Bet, you have so many different sports to bet on, around 40! Some of them you may not even realise you could bet on! This makes online gambling a better experience for you as a player. The types of sports that a lot of betting sites will offer you is: American Football, Athletics, Aussie Rules, Baseball, Basketball, Bowls, Boxing, Chess, Cricket, Cycling, Darts, eSports, Football, Formula 1, Gaelic Games, Golf, Greyhound Racing, Handball, Hockey, Horse Racing, Ice Hockey, Lotto, Netball, Politics, Pool, Rugby League, Rugby Union, Snooker, Speedway, TV and Film Specials, Tennis, UFC and MMA, Virtual Football, Virtual Greyhounds, Virtual Horse Racing, Virtual Horse Racing Jumps, Virtual Motor Racing, Virtual Speedway, Volleyball, Winter Sports, Wrestling.
Mobile gaming has rocketed recently and is continuing to rise in popularity. It is no longer the case that you can only bet via a betting shop or on your desktop computer. It has now extended to mobile devices. Therefore, you can place your bets via a smartphone or tablet device. Whether it be iOS or Android.
At Choice Casinos, we recognise the important of giving you the very best in terms of betting sites. The licensing plays some part in this. Of course, if a casino or betting site is not licensed, we will not suggest it to you. We only offer you the most trustworthy casinos and sportsbooks, as well as informing you on what license they have, in their review. We tend to aim more for offering betting sites that are licensed under the United Kingdom Gambling Commission, this is due to their fair rules and regulations that they have in place so that you can maximise your winning chances and not et cheated out of anything. Once you know that your betting site is licensed and fair, you then can investigate the features and promotions and anything else that the betting site can offer.
The software and interface of a betting site is something to consider because it all hinders your experience if it isn’t up to your standard. It is not true to say that the older betting sites have the oldest software. Some of the older betting sites constantly update their software so it is with the times and up to scratch. New betting sites will tend to have the latest software due to how recent they have been established.
Do not necessarily assume that you should choose the latest betting sites to sign up to, do consider established ones as well as they can offer you potentially more. For example, William Hill are one of the oldest bookmakers in the industry, yet they have redeveloped their website to be completely modernised and aesthetically pleasing for you as a customer, and also offering you some unique and bespoke bonuses.
Your overall judgement of a betting site is based on the experience you had from it. Whether its from a simple, basic betting site or from a betting site that offers potentially every betting type and feature, it comes down to the experience you had. A modern, new and popular betting site may not be your preferred choice because you may have tried it before and come across some issues, for example the customer support may not have been adequate and didn’t resolve your problem. However, when you were betting on a different site that doesn’t have half the betting types, you were offered more promotions and when an issue occurred, the customer support team had it resolved instantly.
Some players don’t want the complicated stuff, some areas of betting are better just to be left simple. That could mean not overcrowding the website with games and offers. Leaving some empty space on a betting site can be a good thing, it makes it easier for players to navigate their way around. Having mobile accessibility is another big thing. Nowadays it is almost a must for a betting site to be mobile accessible or have their very own mobile app. Punters want to be able to place bets more conveniently, being able to do that from your smartphone or tablet it a faster process than having to log onto your computer and search for the betting site, or even potentially walking to a betting shop.
Betting types is also important when trying to maximise your experience. New markets are being discovered all the time for players to bet on. We are far past the days of just considering the win/draw/lose scenario. Nowadays you can quite literally bet on anything. A great comical example was when Sun Bets offered a bet to their customers for a goalkeeper to eat a pie during a game. Something which got Sun Bets and the goalkeeper in a lot of trouble. Players want to see the latest features included on their favourite betting sites, for example: in-play betting, live streaming and more.
Something that can distinctively make a bookmaker stand out, is its promotions and bonuses. There are so many different promotions that you will find from scouring the internet and searching through numerous betting sites. It all begins with the welcome bonus. Now this tends to be the most rewarding one as it is inevitably playing the biggest part in making you sign up. Bookies will normally offer free bet bonuses, a matched deposit bonus or a bonus including some casino rewards such as free spins.
Deposit bonuses are the most likely occurrence in a welcome offer. All you need to do for this is sign up, creating a new account, make an initial deposit (the bookmaker will let you know the minimum deposit amount in the terms and conditions), after this you will either receive the bonus funds or first have to wager the deposit to receive the bonus funds. The bonus funds will then have to be wagered (check the wagering requirements in the ts&cs). After this has been completed, you can then withdraw the funds in your account freely.
Player favourites tend to be risk free bets offers. Which is no surprise, its risk free! It can be hard to find such an offer like this. It is only accessible on specific markets, for example it may only apply for Football or Horse Racing. In this offer, if your bet loses, you can get your money back, up to a certain amount.
You then have the existing customer offers, which include the likes of offers such as “Best Odds Guaranteed”, this is something that gets customers excited. Many of times have punters compared many different bookmakers in order to source the one that will offer the best winnings. Well with promotional offers such as Best Odds Guaranteed, you no longer need to do that. This offer typically applies to Greyhound Racing and Horse Racing. Bookmakers that offer this include: William Hill, Paddy Power, Betfred, Betfair, Ladbrokes, BetVictor.
If the bookmaker you are signing up to also offers an online casino site under their name, then you can typically find a welcome bonus that will link the sportsbook and the casino together in order to encourage you to use both. An example of a welcome package that reflects this could be: “100% Matched Deposit Bonus up to £100 + 20 Free Spins”. If you are a casino player as well as a sportsbook player, then this is certainly something you may want to be on the lookout for. Read through the terms and conditions thoroughly and look out for specific terms like a qualifying bet. This is so that you are aware of the possible exclusions in the way of you getting these bonus funds.
You can get exclusions on particular areas of the world as well. These are country exclusions. You will find this in the terms and conditions of the offer. An example that can be seen a lot is with more casino bonuses than sportsbook, but it is an exclusion that means only players from the UK and Ireland are able to access the offer. May seem to be unfair by some players, however this is sometimes a rule that is in place.
This is a key part to the decision making. Payment methods inevitably decide how you are going to get funds into your betting account and then back into your bank account. There are some betting sites that will offer an unbelievable amount of payment methods. The more the merrier. If you have a wide variety of payment methods to choose from then that is more beneficial. You can then experiment and try new ones that you haven’t tried before. If you are a punter who has different ways of paying, for example with bank cards and e-wallets, then you may want to choose a site that offers a variety of payment methods.
Some bookies can offer specific bonuses for certain payment methods. An example of where this has been done before is PayPal. Bookmakers have offered specific bonuses before for players that use PayPal. On the other hand, you can also get payment exclusions. This will typically apply to bonuses. A perfect example that you can find quite often is that bookmakers will exclude the use of e-wallets on their promotions, such as Skrill and Neteller being prime examples.
Here is a list of the range of payment methods that will normally be found at an established betting site:
Visa, Maestro, Mastercard, PayPal, Entropay, American Express, Skrill, Neteller, EcoPayz, Bank Transfer, Paysafe Card, Bitcoin, Ukash, Cheque, EPS, Giropay, iDeal, iDebit, Instadebit, Poli, Trustly, Zimpler.
There are many other methods of payment that you may come across. However, these are the generic and common ones that UK betting sites tend to use.
Betting features are constantly altering with the improvement of online technology. New, innovative ways of betting are being introduced to betting websites sites, a great way of maximising your user experience. It is important that bookmakers’ clock onto these improvements and upgrade their websites for players to enjoy more. It is a way of them staying competitive in the market. Below, some of the most unique betting features are listed. These are features that some betting websites haven’t latched onto yet and are missing out on a big opportunity.
Live streaming is a great new way of experiencing online betting, which not a lot of bookmakers can offer. The way in which this typically works, is a bookmaker will be live streaming a sporting event through their website. In order to be able to watch the live event, you may be asked to place a qualifying bet on that particular event. An example could be the Champions League Final, bookies may say if you place a £10 bet on the final, you will be able to live stream the match through your mobile device. This is extremely convenient for customers as it means they can watch it anywhere on the go, instead of having to sit at home or be in the pub to watch it. Especially if they are busy! Examples of bookies that offer live streaming include: Coral, William Hill, Betfred, Bet365 and Unibet.
In-Play betting is constantly expanding as a market and new ways of in play betting are being discovered. In-Play betting happens whilst an event is happening. For example, you may choose to try and predict the next goal scorer of a football game. Betting sites are trying to expand the in-play market and not only make it more accessible for different sports, but also expand what you can bet on within the in-play market.
It is another great technique used to increase the user experience and allow them to have more choice of betting. In some ways, in-play betting can make your judgements more accurate of what will happen next based on the way the events are unfolding.
Virtual Betting is an upcoming, popular betting market that you may start hearing more of. Ultimately, it isn’t as exciting to most punters as real-life betting, however there is still a place for it in the betting industry and therefore its available for customers to try out. Virtual sports occur more often than real life sports and therefore it makes it easier for it to be popular, people can win money faster.
Virtual Betting is computer generated and sues the same technology as video games, in the sense that the AI controls the game and the outcome of the match. Some punters may consider this to be unpredictable and biased based on the fact that it is powered by computer software used by the betting company. However, there are some levels of fairness involved. Bookies try to make this as obvious as possible, so players do not think that they are being cheated.
If you wish to read more about how they choose a winner and how virtual betting functions, then read through the t&cs apply on the sports betting website.
The cash out betting feature is another great feature that a lot of online betting sites will offer you. Cash out gives you the chance to quit your bet before the outcome is finalised. This means you will take whatever cash is offered in the cash out by the online bookmakers. It will never be as high as the potential winning if the result was successful and you saw it all the way through. If the outcome is very unlikely to happen, your cash out could be next to nothing, literally worth pennies. Some instances you may not get a cash out if it is sure to not happen. However, if it has potential and looks like it will all pan out, you will receive a cash out option by the bookmaker to persuade you to take that cut instead of the full amount. This can be beneficial as so many times, punters are victims of last-minute events happening that make their bets lose. So at least with cash out you will walk away with something.