Microgaming Signs a Deal with Betsson Group to Supply Bingo Content

Microgaming, the world’s leader in gaming software development has agreed to supply bingo content to the Swedish sports betting and online casino provider, Betsson AB.

In the official press release, Microgaming announces that they will provide Betsson with their full bingo offering.

Betsson, other than bingo, offers numerous online gambling products including sports betting, poker, scratch cards, and casino games, across a wide array of its online gambling brands like Betsafe, Casinoeuro, and NordicBet.

The Stockholm-headquartered Betsson Group is one of the largest companies in the iGaming industry, so in combination with the Isle of Man based software provider Microgaming, these two are set to do miracles together.

The Agreement

The agreement will give Betsson Group an exclusive access to Microgaming’s full bingo offering that will be offered to the Betsson’s Scandinavian, Spanish and UK brands later this year. The bingo offering will be launched in additional markets the next year. Betsson Group holds licenses in eleven countries in Central Asia and Europe.

Betsson’s customers will have the pleasure to enjoy Microgaming’s cutting-edge HTML5 bingo products thanks to this agreement. The bingo package includes an access to the entire game selection which fully integrated chat option that delivers players an unforgettable and immersive bingo experience across all devices.

Microgaming will also supply its flexible back-office suite and bingo managed services which are used by the top lottery providers across Europe. In addition, Betsson’s fans will be enabled to take advantage of over 450 state-of-the-art casino games included in the offer as bingo side games, plenty of bingo variants and an access to the largest progressive jackpot network in the online gambling industry.

The Statements from Both Parties

Andrew Clucas, Microgaming’s Chief Operating Officer stated that they have decided to partner with Betsson Group because it has a 50-year-old reputation and experience in the online gambling business and owns the most trusted and popular brands in the industry. He welcomes the Group on behalf of the company and emphasizes that the deal marks yet another endorsement of their ever-growing bingo brand.

Joey Hurtado, Betsson Group’s Head of Gaming, on the other hand, praised Microgaming for their impressive bingo offerings. He said that Microgaming has a proven track record when it comes to delivering high-end gaming products and services. He expresses his hopes for taking their bingo offering to a whole new level with the deal. He sees it as a step further to their commitment to providing the most immersive gaming experience in the online gaming industry.

 

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